Open

Open first started broadcasting from San Francisco and later from Los Angeles using one-of-its-kind streaming technology. The COVID-19 pandemic forced the company's focus into a digital-first experience instead of a physical one. They launched with a web experience offering live classes while developing an iOS demo. Our first goal was to launch the iOS App. Users can experience live classes through the iOS ecosystem (iPhone and Airplay devices at first), book classes, and learn about breathwork, meditation, and yoga.

Open's design strategy guides people to create an artful present together. Its design system helps users create an immersive experience for their practice. It connects people to build community and inspire through design and beautiful environments, letting people think differently about what practicing every day means. It also unlocks curiosity in anyone who chooses to have a more mindful life. Partnering with SomeDays, we developed a compelling and immersive design system that would inspire users to practice every day and guide them through the art of mindfulness. Expanding on the original identity developed by SomeDays, we defined a universal (iOS, web, and email) UI library that would facilitate a seamless experience and scale into future features and experiences.

As an initiative of the platform content strategy, we developed a series of album covers for on-demand sessions to build up the Open and Design community. Using a more graphical approach to communicate the intention for each practice, we encouraged designers and collaborators to create their own.